Our Partners

At the Running World Cup, we're proud to be working with our partners to bring you the 2021 Vitality Running World Cup. We’d like to thank all our partners for their support.

Headline Partner


Guided by a core purpose of making people healthier, Vitality is the leader in improving health to unlock outcomes that matter. By blending smart tech, data, incentives, and behavioural science, we inspire healthy changes in individuals and organisations. Vitality brings a global perspective through successful partnerships with the smartest insurers and most forward-thinking employers around the world. More than 16 million people in 23 markets engage in the Vitality program. For more information please visit vitality.international.

Charity Partner


UNICEF, the United Nations Children’s Fund, works to build a better world for every child, every day, everywhere. UNICEF provides more children with clean water, life-saving food and vaccines, education and protection from violence than any other humanitarian organisation.

UNICEF works with families, local communities, organisations and governments in more than 190 countries to help every child realise their full potential. In everything we do, the most vulnerable children and those in greatest need have priority.

Merchandise Partner


Take your run to the Next Level with Pro Direct Running, the Official Merchandise Partner of the Vitality Running World Cup. As online running retail specialists we offer superb customer service and an unrivalled choice of the World's best brands. Shop the official VRWC range or check out our footwear, clothing, accessories and nutrition with global delivery and easy returns from prodirectrunning.com

Gold Partners


Enertor are a world leader in providing insoles and orthotics for active people. Founded over 20 years ago in the UK they have served elite athletes across the globe for decades, including their brand ambassador Usain Bolt. Proven to reduce pain & injury for up to 91% of people, protect every step you take before, during and after the 2020 Vitality Running World Cup.


Freetrain’s vests are the perfect way to carry your valuables. The phone case is equipped with a hinge so you can access and use your device on the move, and it’s complemented with an adjustable waistband. There are also pockets on either shoulder to carry your keys, energy gels, as well as compartment for cards inside the phone pouch.


Strength is the foundation of every athlete’s best performance. Vitruvian helps you build it faster and smarter with the V-Form Trainer. Now you can train like a pro with intelligent adaptive weight that responds to you. Lift from 5kg to 180kg with the V-Form acting as a spotter and pushing you to make gains. Discover powerful eccentric training and feel the Vitruvian difference.

Silver Partners

CRX Compression

CRX Compression focus on preventing injury, improving performance and optimising recovery. Our range of medical grade compression products are driven by Elite Sports Clinicians and are designed to increase overall next-day recovery performance by a massive 36%. It’s our background in musculoskeletal science and physiotherapy that gives us the insight to create the leading compression wear on the market.

Apple TV+

Apple TV+ is a streaming service featuring Apple Originals — award-winning series, compelling dramas, ground-breaking documentaries, kids’ entertainment, comedies, and more — with new Apple Originals added every month. A monthly subscription is just $4.99 per month after a free trial.

Apple Music

Apple Music allows users to listen to over 75 million songs, ad-free with zero commercials. Plus get unlimited downloads to your library, and listen anywhere without Wi-Fi or using data. A monthly subscription is just $9.99 per month after a free trial.

Apple News+

Apple News+ delivers an incredibly diverse collection of the world’s best publications. Swipe through issues from cover to cover or download them to read on the go. You get every article in every title, all for one price — without ever hitting a paywall. Apple News+ costs just $9.99 per month after a free trial.

Apple Fitness+

Apple Fitness+ is a fitness service powered by Apple Watch. You can choose from a catalogue of workouts led by expert trainers. In-session metrics are synced to your iPhone, iPad, or Apple TV, so you don’t have to take your eyes away from your workout. Apple Fitness+ costs just $9.99 per month after a free trial.

Green Chef (Hello Fresh)

As part of the HelloFresh Group - Green Chef is the recipe box for people who want to eat healthy, their way. Offering five dietary preferences for every lifestyle, take your pick from keto, vegan, vegetarian, lower carb, and balanced.


Founded in 2004, Myprotein are the world’s leading online sports nutrition brand. They deliver a huge range of high-quality products — including protein powder, vitamins and minerals, delicious foods and snacks, and performance clothing — to over 120 countries around the world. Regardless ability or age, it’s their mission to #FuelYourAmbition.

Goody Bag Partners

Tracking Partners

Want to enquire more about becoming a sponsor or partner?

Please email [email protected]