THE CORPORATE RUNNING WORLD CUP

A powerful new, year round, wellness & engagement programme for companies and their employees. The Corporate Running World Cup is signing up companies now with official launch in July 2021.

A YEAR ROUND HEALTH & WELLNESS PROGRAMME

The Corporate Running World Cup is a global year-round programme designed to help employees stay connected to one another and to be fit and healthy through incentivised activity.

ANNUAL WORLD CUP COMPETITION

The annual high point is the Corporate Running World Cup itself. Held each October, this is a virtual month-long competition for employees to run or walk as many kilometres for their company as they can, tracked through our app. The companies with the most distance covered will be crowned ‘CORPORATE RUNNING WORLD CUP CHAMPION’.

DESIGNED FOR ALL ABILITIES

The programme is inclusive and designed for both existing runners and non-runners, able bodied and those with a disability. Employees can walk, run, use wheelchairs or other necessary support.

ANNUAL WORLD CUP COMPETITION

BE CROWNED A WORLD CHAMPION

No other competition in the world offers a company the chance to become a World Champion. The October competition will produce not just ‘The World Champion’, but World Champions by industry and by location.

SIMPLE PARTICIPATION & SCORING MECHANISM

Participants can run (or walk) anywhere, using the Running World Cup App to track their distance. Each company receives a score made up of the total number of kilometres run (or walked) by their employees over the month of competition (adjusted according to the company's size).

FUN INTER-COMPANY AND INDUSTRY RIVALRY

Runners will compete as a whole company but you can select subsets too, to stimulate positive rivalries e.g. UK office versus US office, or Marketing versus Sales. Live "Leader Boards" will display not just those internal rivalries but also industry sectors e.g. Accountancy or Advertising.

HOW WE CREATE A HEALTHIER AND MORE CONNECTED WORKFORCE

INCLUSIVE

Any employee can participate and their distance will be logged whether then run, jog or walk

A VIRTUAL PROGRAMME

A virtual programme doesn’t just fit with a Covid-world, it means that employees at large corporates with offices around the world can all take part; it’s the perfect programme for a globalised economy.

LOW BARRIER TO ENTRY

There is a downloadable app with in-app run tracking. For employees, they simply need to download the app and their start line is outside their front door. For HR teams, it’s also light touch as your employee downloads and logs on themselves.

A YEAR-ROUND CALENDAR

It’s not just a World Cup each October. There is regular ongoing activity including:

  • Training programmes and nutrition guides from athletes to encourage activity year round
  • Team challenges where your employees can set up their own challenges and invite their colleagues to join them;
  • One-off events throughout the year to mark international days, such as, Global Mental Health Day or Global Wellness Day.

MULTI-LANGUAGE OFFERING

The Corporate Running World Cup is currently communicating in English, French, German and Spanish.

INCENTIVE DRIVEN MODEL

We motivate employees through a mixture of goals/rewards to generate healthy competition:

  • Bespoke goals with pop up reminders to achieve and earn rewards;
  • Rewards which include discount coupons and offers from our sponsors and partners;
  • Year-round live leader board for employees to track and support the progress of their colleagues.

SUPPORT FOR YOUR HR TEAM

We provide regular activation packs, with artwork, email templates and reminders.